CPS : creative problem solving// / by JoFF Rae

CPS describes the Osborn-Parnes process of how to solve problems creatively.

Alex Osborne, the "O" in advertising company BBDO - came up with the group creativity technique Brainstorming in his 1953 published book Applied Imagination...

Osborn claimed that two principles contribute to "ideative efficacy" :
    1    Defer judgment
    2    Reach for quantity

However this divergent thinking is appropriate only when convergent thinking is not useful... the difference

Objective Finding

Data Finding

Problem Finding

Idea Finding

Solution Finding

Acceptance Finding