Ruatoki for Tāme Iti by JoFF Rae


Ruatoki - an Augmented Reality ART App by ARTIVIST & iSPARX digital for Tāme Iti.

Executive Producer - Joff Rae / ARTIVIST
Producer - Finn Beattie
Creative Director - Ethan Wimsett
Lead Developer - James Norling
Asst Producer - Hohepa / HO RI
Graphic Design - Cole Holyoake
Translation & Story - Toi Iti
Studio - 110 Hideout / iSPARX.group
Agency - iSPARX.group : Immersive Space Programme by Plan BETA / iSPARX digital; Lost Boys Digital; ARTIVIST / ALPHA State | www.isparx.group

©2019 Plan BETA Limited - all rights reserved.

InDigiNous - Urban Shaman Aboriginal Art Gallery, Winnipeg by JoFF Rae

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New Zealand Māori artists working within digital environments

01 December 2017 – 20 January 2018

Opening Reception: December 01, 2017 from 8pm to 11pm
Where: Urban Shaman Aboriginal Art Gallery, 203-290 McDermot Ave. Winnipeg, MB

Artists: Reweti Arapere, Hana Rakena, Rachael Rakena, Kereama Taepa, Suzanne Tamaki, Johnson Witehira, Rangituhia Hollis

Virtual histories are a form of fictional writing that apply a ‘what if’ scenario to history. For example, ‘what if Christopher Columbus did not discover the Americas’, or ‘what if Able Tasman did not discover New Zealand’? Of course neither Columbus nor Tasman were responsible for discovering either of those lands, and the artists in this exhibition explore this idea of ‘virtual histories’ in relation to these types of so called ‘true histories’.

The artworks in this exhibition are made by seven Māori artists from Aotearoa New Zealand who use digital media to create real and virtual spaces for Indigenous knowledge. The exhibition includes a range of media from virtual reality and augmented reality artworks, through to video games, projection installation and 3D printing. Each artwork critiques dominate histories and perceptions of Indigenous peoples in Aotearoa New Zealand, and postulates on how different the world might be for Indigenous peoples in the future.

Exhibition curator Reuben Friend says, “the exhibition includes some of the leading figures currently working in Māori digital art and is a major chance to review how Māori digital media has advanced over the past ten years”.

Hand Sewn - David Roil / fashion anti fashion** by JoFF Rae

New Artivist Profile : WLG/

Fashion Anti Fashion from Hand Sewn - David Roil



*watch this space/ Guilty of ART//

Pūkana whakarunga! Pūkana whakararo! by JoFF Rae

1st of June Exhibit

Augmented Reality installation of 3D models of genuine artefacts from Te Papa with fine contemporary artworks for Matariki...


Reuben Paterson Afternoon Delight (2017) 
glitter and synthetic polymer on canvas, stretcher: 1501 x 2248 x 37 mm $50,000

Robyn Kahukiwa - Nga Tamariki a Tane
oil/alkyd oil on canvas, 122 x 122cm, 2015, $10,750

Stevei Houkamau  'Ipu Whenua', 2017  white raku clay

Stevei Houkamau 'Ipu Whenua', 2017
white raku clay

An installation involving Augmented Reality from genuine artefacts from the Te Papa archives...

Pūkana whakarunga!
Gaze wildly to the realm above!

Reweti Arapere Kauri Hawkins Stevei Houkamau Lonnie Hutchinson Robyn Kahukiwa Kereama Taepa David Hakaraia James Lainchbury Reuben Paterson Ngatai Taepa

Pūkana whakararo!
Gaze wildly to the realm below!

with Te Whare Rokiroki - Māori Women's Refuge and others

Te Papa / Toi Poneke installation

Working with Artist & Curator Suzanne Tamaki & exclusive access to the Te Papa Artefacts & Collections.

This unique installation of integrated Augmented Reality & immersive media utilises genuine artefacts & archives with state of the art new technology involving Augmented & Merged Reality that will surprise, excite & enlighten... where art & education are cohesively confused in an immersive statement.

Producer Joff Rae says "Tamaki presents these works as a functional element of her curatorial process establishing a purposeful & relative response to the works of the selected artists showing in the group exhibition... the interactive AR & MR are unique artistic presentations & works - it's clever & insightful that she uses genuine artefacts from the Te Papa Collections"

Suzanne Tamaki presents selected Augmented & Merged Reality works.

This Is Art - a venture by Ero by JoFF Rae


"After months of negotiations I have finally manage to score a pop up studio/shop in the third largest shopping complex in Australia, the numbers are huge, 16.7 million people through per annum with approx 250,000 through each week. Highpoint shopping centre in Maribyrnong have handed me the keys to this shop space. In this space it will be a studio, shop, gallery and workshop all rolled into one. For the gallery we will have a show once a month for a week starting in February so if anyone would like to have a show or group show pm me and I will email you details. The rent will be $450 for the week with $100 being for food, advertising etc. Commission will be a pay what you think is appropriate deal. Workshops will be starting in the school holidays and if anyone has a particular workshop they would like to put on pm also. I want to run eight hour workshops broken into two four hour blocks spread out over three days with three workshops running concurrently over the three days and depending on interest ten to fifteen participants per workshop. Each participant with be charged $65 per workshop with $35 per participant going to the artist taking the workshop. If their are artisans who have products they have made I would also be interested in hearing from you. Anyone who does performance of any genre pm me. This project I am calling 'This is Art' and will be based around El lissiky's beat the whites with the red wedge. Substituting the whites with mass consumerism and the red wedge with the subculture of art. This is an idea I have been working on for a couple of years. It is about intervention in a community to see if I can affect change with art being it's principal tool."

Searching For The Sun - Salmonella Dub [ NEW unreleased ] by JoFF Rae

vocal competition// record with Salmonella Dub!

Vocal competition music bed: Yodel a vocal for this new tune for the summer. No holds barred! All styleez welcomed. Pic taken Monday Dec 12th 2016 from our boat in Monaco Nelson.

Yo, hope your week has been fine? Here's our first nu tune for the summer. We're running a vocal competition for this starting next week. Yodel a vocal for us... All styleez welcomed. The winner gets to release a recorded version with us + 2 VIP tix to Raggamuffin X Feb 18th, plus a box set of Sal Dub CD's and vinyl. Comp starts next week. More info here over the weekend. ENJOY!

HA HA - BOOMDubbo by JoFF Rae

Over two days in Dubbo, Ha Ha completed a series of sports portraits for Walkom Bros., generous supporters of BOOMDubbo. The identities include Ian Drake (cricket/tennis), Don Parish (rugby league), Andrew Ryan (rugby league), Megan Dunn (cycling), Brian Tink (boxing), Phillip Dutton (equestrian), Melinda Gainsford-Taylor (athletics), Glenn McGrath (cricket), Ernie Toshack (cricket), Greg Ryan (racing), Jon White (rugby union). For more on BOOMDubbo check out Facebook, Twitter and Instagram @BOOMDubbo. Website coming soon.

BOOMDubbo is about adding value & vibrancy to the city of Dubbo & the region through art. Stakeholders in BOOMDubbo projects include not only local businesses and residents, but the artists themselves and visitors to the city and region. We're about doing things that make people happy. BOOM!

review - James Cabaret: sold out gigs & a new era of events... by JoFF Rae

The James Cabaret reopened it's doors 30th March 2013 - closing the doors on 31st March 2015 after exactly 2 years of the best gigs Wellington has experienced in some time...

An experiment in an event & venue model the venture demonstrated that Wellington City was capable of sustaining a venue - in fact needs a venue of the calibre & size.  The New Zealand Festival of the arts made the James Cabaret its home for the contemporary music program & several prominent promoters based tours of international acts around the ease & quality of production provided.  The venue quickly became renown for it's high level of production values (international standard & the largest house system in New Zealand) & sold out shows!  Nominated Venue of the Year the James Cabaret ended on an high note!

So why close the doors?  Our source tells us it was 3 issues:

  1. THE LANDLORDS... a committee with the reputation of being difficult to work with (a statement from a past tenant was "they're a pack of arseholes") having driven the doors closed on every other proprietor over the years.  The lease holder from the 90's when the James Cabaret earned it's reputation as a concert venue is not surprised that the Landlord was "impossible to work with - again".
  2. LICENSE ISSUES - sound & crowd issues from disgruntled neighbours with some complaints from a new neighbour (they provided photographs of rubbish including cans of beer - a brand not sold at the James Cabaret).  Sound was an ongoing issue.  "The issues are like mice... " our source says, "when you have one there's going to be more."
  3. END ON A HIGH NOTE!  The source says "we didn't want to end on a low or be forced out by the Council so we took an option provided by the Landlords with their unreasonable demands & walked" he says with no malice, "we felt better about leaving the building with a reputation of producing the best concert events in Wellington!"

The features of the 2 years?

  1. Neneh Cherry.  An icon & the best lady!  Amazing yet simple performance & show (especially the request for no front light until the very end leaving dramatic silhouettes through the performance).
  2. NAS.  EPIC event by Robin Fernando - an amazing effort!  HUGE!
  3. New Zealand Festival Of The Arts.  Best performance from Charles Bradley & Brel: The Words & Music of Jacques Brel featuring Jon Toogood - great to have him in the home of Shihad.
  4. School Boy Q... & the encore!  So huge they had to come back & another epic event from Robin Fernando!
  5. Sticky Fingers.  What an awesome show!  Wellington will wait a while to top this one that was held at 10 days notice & sold out!  Thanks to Rhythm Group!
  6. Run The Jewels, Danny Brown & Earl Sweatshirt.  Probably the closest we will get to Odd Future - let's hope Robin Fernando work that one out!
  7. Aloe Blacc - all style & a great band!
  8. 6 local/domestic acts feature: Brownhill - "resident band"; Devilskin - awesome band & a great bunch to host; Tunes Of I - on their way up & best support; Shapeshifter & Upbeats - a great duo; Phoenix Foundation at their best are the best local; Katchafire - every time!
  9. The better promoters - Robin Fernando, Rhythm Group, 40 Days, Plus1, Mystery Girl & the others who kept bringing great acts; Brotha D for taking the  first risk & bringing the first act to the reopening.
  10. THE AUDIENCE!  The promoters & the venue pay big respect to the people who came to the shows!

& What now?

Watch this space - more to follow...