CPS describes the Osborn-Parnes process of how to solve problems creatively.
Alex Osborne, the "O" in advertising company BBDO - came up with the group creativity technique Brainstorming in his 1953 published book Applied Imagination...
Osborn claimed that two principles contribute to "ideative efficacy" :
1 Defer judgment
2 Reach for quantity
However this divergent thinking is appropriate only when convergent thinking is not useful... the difference