This Is Art - a venture by Ero / by JoFF Rae

Ero...

"After months of negotiations I have finally manage to score a pop up studio/shop in the third largest shopping complex in Australia, the numbers are huge, 16.7 million people through per annum with approx 250,000 through each week. Highpoint shopping centre in Maribyrnong have handed me the keys to this shop space. In this space it will be a studio, shop, gallery and workshop all rolled into one. For the gallery we will have a show once a month for a week starting in February so if anyone would like to have a show or group show pm me and I will email you details. The rent will be $450 for the week with $100 being for food, advertising etc. Commission will be a pay what you think is appropriate deal. Workshops will be starting in the school holidays and if anyone has a particular workshop they would like to put on pm also. I want to run eight hour workshops broken into two four hour blocks spread out over three days with three workshops running concurrently over the three days and depending on interest ten to fifteen participants per workshop. Each participant with be charged $65 per workshop with $35 per participant going to the artist taking the workshop. If their are artisans who have products they have made I would also be interested in hearing from you. Anyone who does performance of any genre pm me. This project I am calling 'This is Art' and will be based around El lissiky's beat the whites with the red wedge. Substituting the whites with mass consumerism and the red wedge with the subculture of art. This is an idea I have been working on for a couple of years. It is about intervention in a community to see if I can affect change with art being it's principal tool."
Ero